LaunchKit FAQs

+ Who is LaunchKit for?

LaunchKit is an all-in-one kit full of expert guidance, practical exercises and valuable tools and templates that’ll help you get your services, marketing, website and copywriting SORTED and get your business off the ground.

LaunchKit is for you if you want to start, are starting or recently started a business selling services (anything at all – from coaching and consulting, to health and wellness, to professional services, to design and copywriting, to celebrant services, dog walking, construction, anything) or knowledge-based products like a course, program or event.

It’s also for you if you have an existing business but something’s not right and you know you need to go back and build things properly from the ground up. Or if you want to relaunch with a new brand.

A service or knowledge-based business is a business in which you sell your time, expertise and knowledge, rather than a one-off tangible product like a mug. If what your business provides can’t be mailed, it’s probably a service or knowledge-based business. If you do have a tangible product, it’s something like a book or a hard copy of a course or kit (like LaunchKit).

(Note that we don’t give you advice on how to create the actual course or a program, but how to build a business and brand around it and start making sales. If you’re a service-based business, we do step you through how to create compelling service packages and name and price them.)

LaunchKit is primarily for individuals starting their own business (aka ‘solopreneurs’) and freelancers, and also works for very small teams.

If you sell tangible products, such as skincare products, jewellery, dog jackets or hot sauce, LaunchKit will still be useful to you. Because most of the basic marketing principles apply to you too. But (and it’s a big but), we’ve created LaunchKit specially for people selling services and knowledge-based products, so we talk about that a lot. And there are a number of considerations when it comes to marketing tangible products that we haven’t included in LaunchKit. If you sell a product and you’re still keen to get LaunchKit, feel free to contact us and we’d be happy to talk to you about your specific situation.

LaunchKit will be especially helpful to you if you’re starting (or restarting) an online business or a business that isn’t purely online but will have a relatively strong online presence that goes beyond a basic website. For example, a psychologist who will have physical premises as well as a website, blog and social media. If you don’t need much of an online presence, LaunchKit will still be great for you, because it covers all the foundational elements and steps to getting your brand out into the world. But the Kit goes into areas such as social media, blogging and using online content to get clients. Because we believe that most service-based businesses these days need a decent online presence to survive and thrive.

Whether you want to finally turn your idea into a real business, transform your side hustle into a full-time biz or relaunch your existing business with strong foundations and a strong brand, LaunchKit will help you get clarity, ditch the overwhelm, get unstuck and finally make it happen!

+ What is LaunchKit and how will I receive it?

LaunchKit is an all-in-one digital kit you’ll receive in one go, immediately after you purchase it. It’s a series of interactive PDFs (and linked online documents) that you will download and have lifetime access to. LaunchKit is available only as a digital product, which means you get your Kit immediately. It also allows you to click through to the linked tools and templates, most of which are hosted on Google Docs. It's designed to be used as a living, digital document, rather than hardcopy, but of course you can print any pages that you like.

Because LaunchKit comprises interactive PDF documents, it works best if you have Adobe Acrobat. If you don't have it, you can download Adobe Acrobat Reader for free online.

LaunchKit comprises 5 main sections (Welcome, Level 1: Foundation, Level 2: Ignition, Level 3: Activation, Level 4: Launch) – which include practical exercises – plus a bonus writing guide, a social media guide and a suite of templates. In total, it’s over 190 pages.

When you buy LaunchKit, you also get access to the Biz Launch Lab private Facebook group for extra support.

LaunchKit is a carefully crafted combination of expert guidance and information to read, practical exercises to complete, proven strategies to implement, handy tools and done-for-you templates to use, and peer support through the Facebook group.

+ How can I be sure I’ll get results?

Great question! LaunchKit is for action takers and aspiring action takers. We’ve made it as practical and straightforward as possible to ensure it has a real and positive impact on the success of your business. But that will only happen if you take all the actions in the Kit and complete it fully. You’ll find practical exercises throughout, where you’ll write, plan, brainstorm, strategise and implement. If you don’t complete these, you won’t get the results you want (and that we want for you!).

LaunchKit requires work. As do all aspects of starting a business! We don’t want to sugarcoat it for you. We’ve simplified things as much as possible through LaunchKit, but that doesn’t mean you’ll find it all a breeze to do. There's a lot of thinking and creating to do (because that's part of starting a business) and you'll have to think for yourself and learn to have confidence in what you create, without always getting external approval.

However, we step you through the tricky bits and give you plenty of information, tips and examples, so you’ll feel like you’ve got a friendly guide helping you along this exciting journey. (And you'll also have access to the private Facebook group for extra support.)

We put a huge amount of time and effort into creating LaunchKit, and to get the most out of it, you, too, need to be completely dedicated and committed to taking action. If you follow the steps we take you through, you’ll put yourself in a great position for launching a fantastic brand and building a thriving business.

+ What exactly does LaunchKit cover – and what’s not included?

LaunchKit will help you:

• Build your brand (including things like your business name, niche, target clients, brand values and tone of voice)
• Refine your services/packages (including setting prices)
• Define your key messages (including what makes your biz unique and what you want to be known for)
• Write keyword-optimised website copy and create an opt-in freebie
• Set up your social media and blog
• Learn how to market your business and get your first clients
• Create a simple marketing plan
• And more (including creating a series of business bios and setting up basic market research systems)

The Kit focuses on foundational and marketing elements of starting a business, and doesn’t go into areas such as legal requirements and financial considerations. There are some areas where you’ll need to do your own research or get extra support. That’s because we can’t cover absolutely everything here or it would be the size of a phone book! (Remember those?) And we don’t pretend to be experts on everything. Being resourceful and working out how to do things on your own is a really important part of running a business or working for yourself.

Things LaunchKit doesn’t cover include:

Legal, financial + general business: In LaunchKit you won’t find legal or financial advice. We’re not lawyers or accountants, and couldn’t pretend to be even if we wanted to. We won’t advise you on things like business structures, trademarks, financial management or hiring staff. (Plus these things can vary depending on where you live.) LaunchKit won't help you create a business plan. (But it will help you create a marketing plan.) There are lots of great experts out there who can help you with these things. And, of course, Google is always on hand.

Visual branding (kind of): LaunchKit doesn’t go into the visual aspects of branding in a huge amount of detail. We’ve included a bonus section on your visual branding in Level 1: Foundation, where we talk about elements like your logo, colour palette and imagery, and give you some tips and a list of free design tools. But we don’t step you through absolutely everything you need to do, because it’ll be different for everyone. You may also decide to work with a pro designer.

Technical stuff: While LaunchKit talks about some of the most popular tools, it doesn’t step you through technical tasks like setting up your website. This will be different for everyone. We don’t advise you on whether you should create your own website or hire a developer. (Though we do cover that in a blog post here.) We do talk about what you need (and don’t need) if you’re creating your own website, what webpages you might need and the most important things to consider when setting it up. And while we don’t talk you through the technical aspects of setting up an email marketing platform such as Mailchimp, we do give you actual examples of marketing emails that you can tailor to your own biz.

+ What's with the price – why is LaunchKit cheap?

This isn’t one of those fake FAQs – like ‘Will this face cream change my life?’ Answer: ‘Great question! Yes, it will.’ The relatively low price of LaunchKit (A$697) may be a genuine concern for you. Because you get what you pay for, right? Well here you get more than you pay for. For real.

One of our goals when we set out to create LaunchKit was to make it accessible to people just starting out in business. Aspiring solopreneurs. New businesses. That’s why Biz Launch Lab exists. And we know that money can be pretty tight in those early days. So we’ve intentionally, strategically kept the price low (knowing that we could easily charge five times that amount or more). But we’re not totally insane – we’re hoping that because LaunchKit is so valuable, helpful and affordable, lots of people will want it. Because, you know, we still need to pay our bills. And buy face cream.

+ Why is LaunchKit expensive?

If you saw the question above and thought, ‘Wait, cheap?! It’s way too expensive for me!’, we would say this: if you’re truly serious about starting your business, you do need to be prepared to invest in it (though when you’re just starting out, it’s best to think lean and only spend money on the most important things until you’ve proven your ideal is viable).

What can you really afford – days, weeks, months of inaction, uncertainty, overwhelm and delay... Or A$697? How much will months (or more) of trial and error cost you? Ask yourself honestly: what’s actually going to cost more – action or INACTION? LaunchKit is an investment in the most important thing in the world: YOU and your future.

LaunchKit is truly fantastic value. It’s worth thousands of dollars but we made a strategic decision to keep the price low because we want it to be accessible to most people who are starting out in business. So do yourself the best favour. Invest and get your business right from the start.

+ Will LaunchKit work for my unique business?

You are as unique as a snowflake – but your business isn't. Of course there's no one doing it quite like you, but when it comes to marketing and copywriting, take comfort in the fact that your business is not unique.

LaunchKit covers core marketing principles that apply to nearly all businesses (selling services or knowledge-based products), whether you're launching/running a graphic design business, a plumbing business or a meditation course. We cover the basics you need to master, no matter what you do.

LaunchKit works for a wide range of businesses, solopreneurs and freelancers, including:

• Life coaches
• Business coaches
• Health coaches
• Consultants
• Speakers, facilitators + trainers
• Therapists
• Health + wellbeing practitioners
• Designers
• Copywriters
• Marketers + strategists
• Course creators/providers
• Creatives (offering services or knowledge-based products)
• Celebrants
• Doulas
• Hair + makeup artists
• Accountants
• Tradespeople
• Caterers
• Architects + interior designers

You'll find it most useful if you're starting an online business or a business that will have a strong online presence (which most businesses should have these days!). For our purposes, that means a website, a blog (or equivalent – e.g. podcast) and social media.

Don't see yourself in the list above? That doesn't mean LaunchKit won't work for you. We haven't covered absolutely everyone here, so if you're feeling unsure, get in touch and we'd be happy to give you our thoughts.

+ I don’t know anything about marketing/copywriting – is LaunchKit right for me?

Yes! LaunchKit is FOR YOU. We step you through everything, explain important concepts and never assume you already know things. We’ve distilled all the marketing and copywriting info out there into only the most important topics and tasks, so you won’t waste your time learning and doing things that aren’t relevant to your business.

LaunchKit is a combination of learning and action, so by the end, you’ll know plenty of things about marketing and copywriting AND you will have taken action and implemented.

+ I already know some things about marketing – is LaunchKit right for me?

Yes! LaunchKit covers a very broad range of topics across branding, marketing and copywriting/content marketing. It steps you through the important things you need to do and – most importantly – it helps you ditch the overwhelm and get moving!

+ I live outside of Australia. Will LaunchKit work for me?

Yes! LaunchKit has been created for a global market. If you speak English and are a human, LaunchKit is for you. It's based on timeless marketing principles that apply no matter where you live – whether you're in the US, the UK, New Zealand, Canada, Germany, etc.

+ What support do I get when I buy LaunchKit?

LaunchKit is an all-in-one digital kit that you’ll receive in one go and can work through in your own time and at your own pace. (Couch workers and PJ wearers – we salute you!) You will also have access to the Biz Launch Lab private Facebook group (for lovely LaunchKit buyers only) where you can get (and give) support and feedback from other LaunchKit-ers. Ange and Ruby will also drop by regularly to answer your questions and share tips.

LaunchKit is not an interactive course and doesn’t include one-on-one support. It requires you to be self-motivated and a bit resourceful (IMPORTANT skills for starting a business!) – no one will be there to hold your hand. But in saying that, we’ve created LaunchKit for people brand new to the world of branding and marketing, so we keep things clear and simple and step you through all of the elements involved, so that you feel like you’ve got a friend helping you through.

LaunchKit is ideal for self starters who are ready and excited to take action, but aren’t sure where to start, what they need to do or how to do it. If you struggle to stay motivated and need someone to hold your hand and keep you accountable, you could pair up with an accountability buddy as you work through the Kit (someone you know or someone you meet in the Facebook group).

If you know you’ll need more support than that, LaunchKit may not be right for you, and you may want to consider a business coach or a course that offers one-on-one support.

+ How long will it take me to complete LaunchKit?

It’s tricky to give you a definitive timeframe because it very much depends on how much time you have available and how quickly you work through the Kit. LaunchKit lets you go at your own pace and work on it in your own time, so you can fit it in with your life.

LaunchKit comprises 5 main sections (Welcome, Level 1: Foundation, Level 2: Ignition, Level 3: Activation, Level 4: Launch) – which include practical exercises to complete and steps to take such as writing website copy and setting up social media accounts – plus a bonus writing guide, a social media guide and a suite of templates. In total, it’s over 190 pages.

LaunchKit is very comprehensive and not a quick fix designed to be completed in a weekend. It walks you through some of the most important aspects of starting a business and these things do (and should) take time to get right. Some people will be super keen beans with few commitments and might work through it in 3 or 4 weeks. If you have commitments like family or work, it’ll obviously take you longer. You might spend 3 months or more – it’s entirely up to you, your schedule and how long you take to complete each section and level of LaunchKit.

+ Do I have to do LaunchKit in the order it comes?

We have carefully designed LaunchKit in a particular order to make things as simple and sensible as possible. Sometimes it may feel like you’re doing one thing before you’re ready. But that’s often how it is when you’re starting a business. Chicken and egg. You’ll sometimes find that the answers you need will only come from action, and you need to DO before you know.

But if, as you’re working through the Kit, it works better for you to jump ahead and then come back to some sections later, you can absolutely do that. Ultimately LaunchKit exists to help you, so use it in whatever way works best for you.

+ I don't really know if I sell services or products – help!

A service-based business is a business in which you sell your time, expertise and knowledge, rather than a one-off tangible product like a mug, a house or a moisturiser. Can you mail what you offer? Can you physically touch it? If not, it's probably a service.

Services include things like coaching, graphic design, dog walking, accounting, plumbing, babysitting, cleaning, architecture, celebrancy, therapy, health services, tutoring, social media marketing and meal planning.

LaunchKit is for people who sell, or want to sell, services. It helps you build a rock-solid foundation for your brand and then refine, name and price your services, before learning how to market them and start getting clients.

+ What is a knowledge-based product?

A knowledge-based product is something more tangible than a service, but you've created it based on your knowledge, experience and expertise. For example, a course, program or book. LaunchKit is a great example of a knowledge-based product.

Marketing knowledge-based products is very different to marketing standard products like handbags or cars. The way you sell a knowledge-based product can actually be more like selling a service than a product.

LaunchKit is for people who sell, or want to sell, knowledge-based products. It'll help you build a great business and brand, connect with your ideal customers, create your website and start making sales. (Note that we don’t give you advice on how to create the product itself.)

+ What is your returns policy?

We’re confident you’ll love LaunchKit and won’t have any problems. Due to the nature of the content of LaunchKit and the way it’s delivered, we don’t offer refunds for change of mind. It’s up to you to read through the info provided (including here in the FAQs) to determine if LaunchKit is right for you.

If you have any difficulties accessing LaunchKit once you’ve purchased it, please let us know immediately by emailing hello@bizlaunchlab.com and we’ll help you out. If you’re not able to access LaunchKit for any reason, you’ll need to let us know within 48 hours. If we’re not able to resolve the issue for you, we may provide a refund, but this will be determined on a case-by-case basis.

+ Help! I still have questions about LaunchKit

Not sure if LaunchKit is right for you? Got a burning question? If you’ve read through all of the FAQs above, as well as the info about LaunchKit here, and you still have some questions before you’re ready to buy, feel free to contact us and we’ll get back to you as soon as possible. We’re here to help!